London Cellar are purchasing experts who have been negotiating the best pricing and service from suppliers on behalf of our customers for over 25 years. By using our total collective purchasing volume we are able to negotiate competitive prices with local and national suppliers, passing on substantial savings to all our customers. Our team has a wealth of knowledge focusing on the UK On -Trade and HORECA sectors.

In addition to offering the standard “MUST HAVE” products we partner with many niche brand owners, learn about each product as if it were our own and bring these products to market tailoring a portfolio that is best suited to our vast network of On Trade, and HORECA customers.


London Cellar offer a unique porterage solution which allows brands to engage with venues at an affordable price using a seamless solution. Currently London Cellar manage the porterage for Aspall Cyder range, Stone & Wood (Byron bay - Australia), The Porterhouse Brewing Co. and Litovel Czech beer. We are looking to open this up to all brewers and brand owners across the UK and the rest of the world. As part of the roll out we are looking at a range of products which we will have exclusively for the UK starting with Le Chouettte Cider and Martens Belgium Pilsner.

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